About Incy Wincy Darlings

Incy Wincy Darlings is a brand new small business for incy wincy small people by a not-so-incy-wincy big person.  It all started when the founder, Ashleigh, had her first child; a fun, fiesty and gorgeous little boy called Woody. Appalled at standing in the tiniest section for boys in clothes stores and watching other mums excitedly buying their little girls' stuff, it sparked an idea in Ashleigh's head. 

Why is there not already a brand out there that only does clothing that both boys and girls can wear?! What's wrong with boys wearing pink and strawberry prints. And why aren't brands on the high street making dinosaur printed items for girls?! Let kids be kids has been our motto since day one!

With sustainable ethics and being kind to our planet in mind - and character clothing, tractors and unicorns definitely out of mind, you can guarantee there's something for your little ones at Incy Wincy Darlings. Whether it's fun printed t-shirts or matching rompers for siblings, I hope you and your little ones enjoy shopping with us!

Please tag us in any photos of you wearing Incy Wincy Darlings clothing. We would love to feature you on our Instagram! :-) @incywincydarlings #IncyWincyDarlings

Mum And Son Incy Wincy Darlings Owner